Squires Kitchen Sugarcraft

Success with Redloft eCommerce for Retail and Trade, and Epos Link

Redloft eCommerce for Retail with Sage 200 integration

Squires Kitchen Sugarcraft have experienced both growth and substantial savings with Redloft eCommerce, paving the way for an exciting future within their thriving retail business.

Squires Kitchen first contacted Redloft Technology looking to replace the ageing and problematic platform running their successful cake decorating supply shop www.squires-shop.com. The implementation of Redloft eCommerce led to a revolution in how they managed inventory. With all sales data being held and processed in Sage, they were able to bring in dramatic improvements to their supply chain management, increasing sales and significantly reducing order lead times.

Redloft eCommerce led to significant cost savings for Squires Kitchen. Accurate and reliable inventory figures, enabled them to run their stock leaner due to increased purchasing frequency, freeing up cash flow and valuable space in their warehouse. The new, easy to use and informative website, with live stock figures and extensive product information, reduced calls to their customer care team by over 50%. Simplified and streamlined order processing reduced the average lead time for shipping an in-stock order by 50% and a 40% saving in staff time taken to process an order.

Redloft eCommerce for Trade with Sage 200 integration

Significant improvements on Squires Kitchen's old online ordering portal for trade customers has led to increased customer adoption and satisfaction.

Two years after the initial success with Redloft eCommerce for Retail, Squires Kitchen decided that it was time to replace their pre-existing online trade portal with the more reliable and faster Redloft eCommerce. The new Redloft eCommerce website was instantly adopted by their existing Trade customers. They loved how quickly and efficiently they could place orders, and how the website would give them reliable estimated delivery dates, even when ordering out of stock and made to order items.

With the drastically improved online service, Squires Kitchen soon saw an increase in customer satisfaction and were spending less time taking and managing orders. Savings in administration has left Squires with more time to make use of the marketing tools included in the platform. This has proved invaluable when launching new products and ranges, leading to levels of demand that are outstripping supply.

Epos Now with Sage 200 integration using Epos Link

After the implementation of Redloft eCommerce across their business, Squires Kitchen decided to invest in a new EPOS system for their shop based in Farnham, Surrey. After seeing the benefits of having inventory and sales data held within Sage, they decided that this was a key requirement for the new system. Impressed by the quality of the Epos Now till system and the clear benefits of integrating with Sage 200, Squires Kitchen decided to press ahead with implementing Epos Now coupled with Redloft's Epos Link.

After a short implementation period, where all product and pricing information was imported into Epos Now via Epos Link, Squires Kitchen were able to start reducing stock levels in their shop, freeing up valuable retail and storage space. Epos Link removed the need for daily financials to be entered manually into Sage. Every sale, return, payment and refund is automatically imported into Sage 200 as soon as it is processed in their shop, providing accurate and real-time financials.

Seamless integration between our Epos Now till system and our Sage 200 ERP using Redloft’s Epos Link has fundamentally transformed our retail operations. We now have full, centralised visibility over sales, inventory and purchasing whilst simplifying till management, product data, pricing and promotions. The business case is simple and the payback is instant; it’s difficult to imagine life without it.

Tom Dutton, Commercial Director - Squires Kitchen Sugarcraft Ltd