Evolving Our Look, Staying True to Our Values

You may have noticed that our logo has had a refresh. While the design has evolved, what it represents has not. Redloft Technology has always been built around skilled people delivering great IT, with security at the heart of everything we do. As security has become increasingly critical for our customers, it felt like the right time for our visual identity to reflect that more clearly.

Still Built Around People

From day one, Redloft has been about people.

The true value of our business has never been the tools we use or the platforms we support. It is the knowledge, experience, and judgement of the people delivering the service. That remains unchanged.

Our updated logo continues to reflect this belief. It is clean, confident, and human, just like the team that supports our customers every day. We still see IT as a relationship rather than a commodity, and the logo needed to stay true to that principle.

A Clearer Focus on Security

What has changed is the world our customers operate in.

Security is no longer an afterthought. It is now one of the most important considerations for any organisation using technology, regardless of size or sector. Threats are more common, more sophisticated, and more disruptive than ever before.

Our new logo subtly reflects our long term commitment to providing security first IT solutions, with a hidden shield shape representing protection and resilience. This is a visual commitment to our customers that security is not a bolt on service, but something we continually improve and embed into everything we do.

This aligns with how we already work, designing systems that are secure by default, compliant where required, and robust enough to support growth.

Evolution, Not Reinvention

This is not a rebrand for the sake of change.

Our values remain the same. Our approach remains the same. Our focus on doing the right thing for our customers remains the same.

The updated logo simply brings our visual identity in line with who we are today, a people powered IT partner with a clear and deliberate focus on security.

As always, thank you for trusting us with your technology. We are excited about what comes next.

Talk to Us About Security and Compliance

If you would like to improve your organisation’s security posture, or need support working towards Cyber Essentials, Cyber Essentials Plus, or ISO 27001, we would be happy to help. Get in touch to discuss how we can strengthen your security, reduce risk, and support your compliance goals.

Tags